A true partner to reach your potential

West Lane Capital Partners is a private investment firm that partners with entrepreneurs and management teams to grow their businesses, build their brands, and reach their company’s potential.

Years of Experience






We partner in ways that make impact

Growth Minded Capital

We provide purposeful, patient, and value-added capital that contributes to the long-term health of our portfolio businesses.

Operational Excellence

We understand businesses come to us at critical inflection points, and we provide our portfolio businesses with the tools they need to capture the growth opportunities in front of them.

West Lane Capital is a private investment firm that partners with entrepreneurs and management teams at middle-market companies in consumer, distribution, beauty, food & beverage, and manufacturing businesses.

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Shared Growth-Ownership

We implement incentive programs to ensure management teams are rewarded for strong performance and share in value creation of the business.

Strategic Deal Flexibility

Whether you're looking to fund growth or take chips off the table, we work with companies across the spectrum to create specific investment structures that best meet everyone’s long term objectives.​

Our Approach

The West Lane Way

We focus on driving sustainable long-term growth as a collaborative and flexible partner


We take the time to understand the business, its current position, and the goals a seller wants to achieve to ensure we create the right deal structure.


We leverage our flexible capital base to achieve the seller's desired outcomes while setting up the business for the future.


WLC works with management teams and ongoing stakeholders to put in place the infrastructure, strategy, and talent to take the business to the next level.


West Lane Capital is committed to helping create long-term sustainable value. At this stage, we support the business long-term and set it up for an ideal exit or long-term hold.

Our Sectors

We specialize in middle-market investing in these sectors

We bring more than a wallet to our partnerships


Operational excellence

With over 25 years of experience in operations, strategy, and corporate development positions, our team knows how to put the appropriate infrastructure in place that fits each business's unique goals. Each member of our investment team has operations experience.



Create a strong financial foundation

WLC has robust experience optimizing financial performance. From basic FP&A to detailed data analytics, we help build stronger visibility into business trends, creating an agile and healthy business primed for growth.


Team Building

Build a strong team

We have deep knowledge and expertise in building and managing teams around key organizational objectives. WLC can help you and your managers optimize their current teams and hire for key talent and skill gaps.

Team Building


Digital Expertise

Marketing, CRM, design, and growth operations are critical components of a successful growing business. We have strategic partnerships with the best marketing implementation specialists to help take your brand to new heights.