Years of Experience
Growth Minded Capital
We provide purposeful, patient, and value-added capital that contributes to the long-term health of our portfolio businesses.
We understand businesses come to us at critical inflection points, and we provide our portfolio businesses with the tools they need to capture the growth opportunities in front of them.
West Lane Capital is a private investment firm that partners with entrepreneurs and management teams at middle-market companies in consumer, distribution, beauty, food & beverage, and manufacturing businesses.
We implement incentive programs to ensure management teams are rewarded for strong performance and share in value creation of the business.
Strategic Deal Flexibility
Whether you're looking to fund growth or take chips off the table, we work with companies across the spectrum to create specific investment structures that best meet everyone’s long term objectives.
We focus on driving sustainable long-term growth as a collaborative and flexible partner
We take the time to understand the business, its current position, and the goals a seller wants to achieve to ensure we create the right deal structure.
We leverage our flexible capital base to achieve the seller's desired outcomes while setting up the business for the future.
WLC works with management teams and ongoing stakeholders to put in place the infrastructure, strategy, and talent to take the business to the next level.
West Lane Capital is committed to helping create long-term sustainable value. At this stage, we support the business long-term and set it up for an ideal exit or long-term hold.
We specialize in middle-market investing in these sectors
Beauty and wellness brands trust West Lane Capital to help strategize, optimize, and grow their brand to new heights.
We invest in companies within the food and beverage sector, such as food and beverage brands, manufacturers, distributors and restaurant chains.
West Lane Capital has extensive expertise working with distribution companies in a wide range of industries.
We invest in companies and brands in the consumer sector, such as apparel, accessories, home goods, grocery products, and beauty products.
We work closely with business services companies to help them grow and sustain long-term success.
With over 25 years of experience in operations, strategy, and corporate development positions, our team knows how to put the appropriate infrastructure in place that fits each business's unique goals. Each member of our investment team has operations experience.
WLC has robust experience optimizing financial performance. From basic FP&A to detailed data analytics, we help build stronger visibility into business trends, creating an agile and healthy business primed for growth.
We have deep knowledge and expertise in building and managing teams around key organizational objectives. WLC can help you and your managers optimize their current teams and hire for key talent and skill gaps.
Marketing, CRM, design, and growth operations are critical components of a successful growing business. We have strategic partnerships with the best marketing implementation specialists to help take your brand to new heights.