A true partner to reach your potential
West Lane Capital Partners is a private investment firm that partners with entrepreneurs and management teams to grow their businesses, build their brands, and reach their company’s potential.
Combined
Years of Experience
50+
Invested
Capital
$250M+
Investing
Since
2005
We partner in ways that make impact
Growth Minded Capital
We provide purposeful, patient, and value-added capital that contributes to the long-term health of our portfolio businesses.
Operational Excellence
We understand businesses come to us at critical inflection points, and we provide our portfolio businesses with the tools they need to capture the growth opportunities in front of them.
West Lane Capital is a private investment firm that partners with entrepreneurs and management teams at middle-market companies in consumer, distribution, beauty, food & beverage, and manufacturing businesses.
Shared Growth-Ownership
We implement incentive programs to ensure management teams are rewarded for strong performance and share in value creation of the business.
Strategic Deal Flexibility
Whether you're looking to fund growth or take chips off the table, we work with companies across the spectrum to create specific investment structures that best meet everyone’s long term objectives.
Our Approach
The West Lane Way
We focus on driving sustainable long-term growth as a collaborative and flexible partner
Discover
We take the time to understand the business, its current position, and the goals a seller wants to achieve to ensure we create the right deal structure.
Transact
We leverage our flexible capital base to achieve the seller's desired outcomes while setting up the business for the future.
Enhance
WLC works with management teams and ongoing stakeholders to put in place the infrastructure, strategy, and talent to take the business to the next level.
Sustain
West Lane Capital is committed to helping create long-term sustainable value. At this stage, we support the business long-term and set it up for an ideal exit or long-term hold.
Our Sectors
We specialize in middle-market investing in these sectors
We bring more than a wallet to our partnerships
Operations
Operational excellence
With over 25 years of experience in operations, strategy, and corporate development positions, our team knows how to put the appropriate infrastructure in place that fits each business's unique goals. Each member of our investment team has operations experience.
Finance
Create a strong financial foundation
WLC has robust experience optimizing financial performance. From basic FP&A to detailed data analytics, we help build stronger visibility into business trends, creating an agile and healthy business primed for growth.
Team Building
Build a strong team
We have deep knowledge and expertise in building and managing teams around key organizational objectives. WLC can help you and your managers optimize their current teams and hire for key talent and skill gaps.
Marketing
Digital Expertise
Marketing, CRM, design, and growth operations are critical components of a successful growing business. We have strategic partnerships with the best marketing implementation specialists to help take your brand to new heights.
